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A David and Goliath situation was fast approaching as talks began with the Warner Brothers Empire, their negative response being so utterly frustrating that most self respecting beings would have simply given up and disappeared - not this one! - the more they said no, the more I was determined to win the battle. This charade would carry on for a good three years before a chance contact was made with the right person - just assigned by Reprise to put together the first two Electric Prunes albums, with unreleased tracks, for pending release.

Daivd Katznelson was that man, and he eventually won me the right to release the concert Stockholm 67 - dogged determination had paid off, and he was as pleased as I was for its eventual release. Heartbeat had won, I spent the next few months in deep celebration!

During those long years I had managed to make contact with two of the Electric Prunes, that was enough - even if I never released the concert - these guys were my real lifetime heroes, and here I was Heartbeat, a small label in Bristol, England - for me it was just fantastic.

 

James Lowe And Simon Edwards

Electric Prune James Lowe undergoing hero worship
from Heartbeat label boss.

 

The albums' release met with such overwhelming acclaim, superb music, a wonderful Gered Mankowitz photo book, the sleeve notes, the artwork - if I never made another record I'd be that pleased with this one, it just wouldn't matter.

So, that is the story so far - and the future looks good, with some great releases planned - for me, making records has become a way of life - I intend to live it.

Simon Edwards 
February 2000
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